Ryan Werth · Visual Communications Designer

Smucker's Uncrustables Fun Zone

launch site

Smucker's Uncrustables Fun Zone was one of the first two projects for which I'd worked with Macromedia Flash (the other being my Senior Project for school). It offered a great opportunity to familiarize myself with the program and its scripting language, Actionscript. I worked on the design and development of four of the five activities, created the intro animation for the home page, and worked closely with the rest of the team on the conceptualization of many aspects of the project.

This project offered some really unique creative opportunities, with the creation of the different logotypes for each of the site's sections, and the client's willingness to allow us to further characterize their Uncrustables mascot. The site was a hit with the client and was even recognized as the Macromedia Site of the Day for October 26, 2004.